Mini-bitesĮver turn your day-old baguette into the next day’s bruschetta? You should be doing the same with your content. And of course, the more striking the content, the more it lends itself to recommendations and sharing, so don’t be afraid to be bold and take some chances! 7. Shareability is what creates a social stir around your posts, so make sure your sharing buttons are front-and-center, that you include a call-to-action about sharing it forward, or that your content prompts viewers to share in some other way. There are definitely right and wrong ways to court controversy, so tread carefully if you go that route. Strong flavorsīecause you are limiting yourself to just a few ingredients, make sure they’re ones that pop! Snackable content is likely to have strong colors, themes, striking music and audio, and can even be a little controversial! If something presented in the video is slightly startling to viewers, it will definitely grab their attention and keep it. Confusing or inconsistent symbols, abbreviations and obscure acronyms, and ambiguous icons will detract from your content and mix up your message. Stick to a few ingredients to make sure you don’t distract your viewer from the key message. To make your video easily accessible, especially on social media where it will be playing in the timeline without sound, make sure your content contains ample visual cues, text, and imagery to get your point across clearly. If the message or plot is hard to identify or understand, people in a hurry are just going to move on to something else that’s more engaging. For videos that are quick to consume, two minutes long is the absolute upper limit, and you should probably shoot for something much shorter. You literally have seconds to grab a viewer’s attention, so give them the most impactful messages or visual hooks right upfront. Make sure you present the nuts and bolts of your information in an attractive, eye-catching and easy-to-digest format. When it comes to grabbing attention, it’s all about the visual impact. Here are some tips to make sure your video snacks are uber-appealing. Video is crucial to a snackable content strategy, because it allows you to deliver the more information in small packages compared to images or text, making it ideal for short-form content. Mobile consumers don’t have time to waste, or at least, they only have a really tiny window of time to waste, so you’d better nab it. This means two things for your content: first of all, it needs to get your message across quickly, and secondly, It needs to make an impact so as to stand out from the huge influx of stuff people COULD be looking at during that valuable 15-second window before ordering their coffee. The average media consumer now does a lot of consuming while on the go, such as while standing in line at the grocery store, walking to work, etc. “snackable.” We quickly realized that snackable content is a whole post unto itself, so to do it justice, we’re going to spend a bit of time laying down some tips for making your video content super snackable.įirst, why make snackable content at all? Hey, remember that phrase “snackable content”? In a recent post, we talked to you about how social video is the new SEO, and we ever-so-briefly mentioned the importance of content being easy-to-digest and easy-to-share, ie.
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